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Assignment Help for Business Plan

Part I: Written Business Plan should be no more than 10 pages in length, excluding appendices.

The plan should carefully follow the outlines provided in the sample.

Part I of your business plan should include the following:

  1. Title Page
  2. Table of Contents (include in Part II)
  3. Executive Summary (include in Part II)
  4. Vision and mission statement
  5. Keys to Success
  6. Company Overview/ Summary
  7. Company Ownership
  8. Company Locations and Facilities
  9. Products and/or Services
  10. Competitive Comparison
  11. Future Product and/or Service Opportunities
  12. Market Analysis Summary
  13. Market Segmentation
  14. Market Needs
  15. Website Marketing Strategy
  16. SWOT Analysis

 The Written Business Plan should be carefully written, clear and logical in its presentation.

A sample of a Business Plan is located in the next document.

Criteria:Possible ScoreTitle Page – 5 pointsTable of Contents – 5 pointsCompany Description, Vision, Mission, and Keys to Success (Objectives) – 25 points
Organization – 25 pointsDescription of Products and Services – 30 pointsDefinition of the Market – 30 pointsMarketing Strategy – 30 points


Part II, written business plan, should be no more than 5-7 pages in length, excluding appendices.

The plan should follow carefully the outlines provided in the sample. Part II of your business plan should include the following:

  1. Sales Forecast (table format)
  2. Organizational Structure
  3. Competitive Edge
  4. Marketing Strategy
  5. Breakeven Analysis
  6. Projected Profit and Loss (table format)
  7. Projected Cash Flow (Cash Flow Forecast table format)
  8. Projected Balance Sheet (table format)       

The business plan should be carefully written, clear and logical in its presentation.

A sample of a Business Plan Part II is located in the next document.

You will also find a copy of the grading sheet for the Business Plan Part II.

Criteria
Possible ScoreExecutive Summary – 20 pointsOrganization & Management – 30 pointsSales Strategy – 40 pointsFinancial Management – New Business – 60 points

BRAND MARKETING STRATEGY ANALYSIS

Identify one fashion brand that has not been analyzed in the End of FashionChapters

  1. Situation Analysis (Ivana)
    1) Company Analysis
    · Brief Brand history (e.g., critical moments in a company or a brand, big successes or
    big failures). Also, include the brand company’s mission statement
    · SWOT Analysis
    Strengths:
    Weaknesses:
    Opportunities:
    Threats:
    2) Industry Analysis(macro-environment analysis) (Lea)
    This section mentions important aspects of a given industry
    · Trends within this particular industry (e.g., fast fashion, haute couture/couture, luxury
    brands), such as changes in demographics (newly emerging or potential market?),
    technological, and social or economic forces that can affect the industry as a whole
    For example,
    · Consumers’ price sensitivity (economic factors), consumers’ value of sustainability
    · Technological advances that can affect online retailing systems and consumer
    engagement
    3) Competitor Analysis(micro-environment analysis) (Karen)
    · Choose one major competitor and discuss the competitor’s strengths,
    weaknesses, and any threats it poses to your brand or product.
  2. Target Consumer Analysis (Kimberly)
    One way to get a sense of the target market is to generate a brief character sketch of the
    typical target consumer (i.e., target consumer profile).
    · Target consumer profile/descriptions for your brand
  • Use multiple segmentation bases (e.g., demographic, geographic,
    psychographic, and behavioral) to increase the accuracy of understanding target
    consumers
  1. Brand Marketing Strategy DIANe
    This section includes 1) CURRENT 4Psstrategies and 2) YOUR SUGGESTIONS: what you
    think should be done in each P.

· Brand: 1) Your analyses about a brand (e.g., brand images; brand personalities),
consumer brand loyalty (brand communities), quality, design, style. Is there anything
unique about your brand compared to competitors? What consumer needs does this brand
satisfy? AND2) Your suggestions on what should be done in enhancing the brand.
Make sure to use concepts and strategies covered in class (same for analyzing other 3Ps)
· Price: 1) Your analyses about price strategies, such as brand price zones (e.g.,
luxury, bridge, better, budget or less), any price adjustment strategies (e.g., discounts,
sales promotion). Any diffusion lines? Whether price is a competitive advantage? AND2)
Your suggestions on its pricing strategies
· Promotion:1) Your analyses about promotion strategies. Where does the brand
advertise? What promotion channels (TV commercial, online advertising, social media,
the use of influencers or bloggers?) does it use? Social media presence and engagement.
AND2) Your suggestions on what can be done additionally.
· Place: 1) Your analyses about distribution strategies.Distribution channels (e.g., do
the distribution channels fit the type of brand image and price?). Single channel or omni-
channels? To what extent it provides a synchronized shopping experience (see chapter
2)? The use of social media channels? Any unique channels (e.g., trunk shows). AND2)
Your suggestions.

  1. Conclusions
    · Summary of your analyses and suggestions
  2. Reference list and Appendices

Submission Requirements:

  1. Maximum 4 pages, 12-font and single-spaced with “1” inch margins, including references.
  2. Include a reference list of academic/business sources (APA, MLA, or Chicago Manual Style)
    at the end of the paper. Also, if you use statistics, figures, and/or graphs, please include
    citations in the body of the paper (e.g., New York Times 2019) and include the full source in
    the reference list.
    · Academic and business journals or books/monographs (i.e. Business of
    Fashion, Harvard Business Review, Women’s Wear Daily, Fashion